SEMA Show 2025 Next Week

 

 

I’ve been going to the SEMA Show for, I don’t even know how long!! I’ve been there as both an exhibitor and as a buyer and it never lets me down.

Having been in the aftermarket wheel business for 30+ years, I’ve seen a lot of different wheel companies come and go, but what I find interesting this year is that many of the main stays are NOT going to be there! Where is Wheel Pros with all their brands? American Racing, KMC, American Force, Motegi…where is Enkei…where is Primax/XXR…where is Vision, TSW & Black Rhino??? All no shows as far as I can tell…maybe all the Wheel Pros brands will mixed in with Hoonigan in the outside lot…

It seems that there are some lesser known wheel brands exhibiting this year and a few main stays, like TIS Wheels and Voxx etc. but the bigger presence this year seems to be forged wheel manufacturers…Liberty Forged, JTX Forged, AL13, KG1 Forged…the ones I’m most impressed with are KG1 Forged and AL13, all of which are located in the lower south hall.

Then there’s the question about tier one tire manufacturers…where are the likes of Bridgestone, Pirelli and Continental? Toyo has a good presence, but that’s about it for tier one…then there’s all the Asian manufacturers trying to sell tires direct, but the one I’m most impressed with is Fury Tires…apparently, they have a lot of new and exciting additions coming in 2026 which will be introduced at the Show.

Leading into the Show next week, not much can be revealed at this point, but I’ll be sure to post after the Show with some updates and new product releases…let’s see after the Show if I’m still mostly impressed by KG1, AL13 and Fury Tires…stay tuned!

Happy Motoring! And enjoy the Show if you are making the trip to Las Vegas for the SEMA Show this year!

 

Why I Created MyWheelHaus.com

 

 

Why I created MyWheelHaus.com

 

Way back when 16x8 was the biggest plus size available, and there were only about 10 wheel manufacturers available, I got started in the “custom” wheel business…yup, you guessed it…with American Racing Equipment, or ARE. So yeah, I’ve been at this for a very long time!

The issue I found through the years, is that, although tires are a necessary product when selling or buying wheels, the two don’t necessarily go hand-in-hand. Which is rather odd…I’ll explain this later…which leads me to why I am creating this forum.

The number of tire specific publications and news outlets is tremendous and yet, there are very limited publications dedicated to the wheel industry, and I can’t think of ANY that are solely dedicated to the wheel industry. Tire publications such as Tire Review, Modern Tire Dealer, Traction News, Tire Business, Rubber World (and there are many more) rarely, if ever, address anything at all about the wheel business; and yet, every tire needs a wheel.

MyWheelHaus.com is here to address this void in the media. While every wheel needs a tire, that media segment is very well covered. In the meantime, every tire needs a wheel and that’s where MyWheelHaus.com comes in. Think of us as Modern Wheel Dealer, Wheel Business, or Wheel Review.

While we will occasionally talk about other aspects of the industry such as performance suspension and car audio and yes, tires too, the main focus here will be on the many different facets of the aftermarket wheel industry. According to SEMA (Specialty Equipment Manufacturers Association) the wheel, tire and suspension segment of the aftermarket represents $12.38 billion, approximately 25% of the $51 billion aftermarket as a whole! That’s billion…with a B! That’s a whole lot of wheels, and we’re here to talk about it, report about it, complain about it and praise about it.

Think about how many different segments there are in the wheel industry…you’ve got basic black steel wheels, OE replicas, aftermarket replacement wheels, plus sizing for cars, functional truck wheels and overlanding wheels, dually wheels, cast aluminum wheels, mono-block forged wheels, multi-piece forged wheels and 300+ different manufacturers available today.

Hopefully, we will be able to fill this niche in the media world sufficiently and thoroughly. If you have a specific topic, trend or just want to send a comment, please click here to submit your comments.

 

Rock ‘n Roll