Post-SEMA Show Wrap-Up

The annual SEMA Show is always a lot of work! For more than 20 years, I've been attending and it never gets old. This industry never ceases to amaze me with new innovations in product, technology and people! 

Meeting up with old friends and competitors is always fun at the SEMA Show. I've always been in the south hall in the aftermarket wheel section...this year did not disappoint! Although there were fewer wheel brands there this year, the big brands did an awesome job.

Method was there and won the  Best Wheel & Related Product award for their 709 HD Bead Grip Wheel with the optional Forged Ring and Mickey Thompson was a runner up in this category with their MT Classic Forged Wheel. 

In my opinion though (and yes, I'm biased)  the new KG1 Forged "Bash Ring" wheels in their Overland Series should have at least gotten honorable mention!

 

Fury Tires took home the Media's Choice Award for their all new Sierra Hunter ATM tire which incorporates a "mud" sidewall with a (quiet) All-Terrain tread! This was/is a home run and according to Fury, the interest and pre-orders are both staggering!

You can see all the winners here https://www.sema.org/news-media/enews/2025/45/sema-show-recognizes-2025-new-product-award-winners/-25ss

 

We also want to take this opportunity to wish all of our readers a very Happy Thanksgiving!

And please...visit our sponsors! 

Party On!

MyWheelHaus 

 

 

SEMA Show 2025 Next Week

 

 

I’ve been going to the SEMA Show for, I don’t even know how long!! I’ve been there as both an exhibitor and as a buyer and it never lets me down.

Having been in the aftermarket wheel business for 30+ years, I’ve seen a lot of different wheel companies come and go, but what I find interesting this year is that many of the main stays are NOT going to be there! Where is Wheel Pros with all their brands? American Racing, KMC, American Force, Motegi…where is Enkei…where is Primax/XXR…where is Vision, TSW & Black Rhino??? All no shows as far as I can tell…maybe all the Wheel Pros brands will mixed in with Hoonigan in the outside lot…

It seems that there are some lesser known wheel brands exhibiting this year and a few main stays, like TIS Wheels and Voxx etc. but the bigger presence this year seems to be forged wheel manufacturers…Liberty Forged, JTX Forged, AL13, KG1 Forged…the ones I’m most impressed with are KG1 Forged and AL13, all of which are located in the lower south hall.

Then there’s the question about tier one tire manufacturers…where are the likes of Bridgestone, Pirelli and Continental? Toyo has a good presence, but that’s about it for tier one…then there’s all the Asian manufacturers trying to sell tires direct, but the one I’m most impressed with is Fury Tires…apparently, they have a lot of new and exciting additions coming in 2026 which will be introduced at the Show.

Leading into the Show next week, not much can be revealed at this point, but I’ll be sure to post after the Show with some updates and new product releases…let’s see after the Show if I’m still mostly impressed by KG1, AL13 and Fury Tires…stay tuned!

Happy Motoring! And enjoy the Show if you are making the trip to Las Vegas for the SEMA Show this year!

 

Win a Classic 1969 Pontiac Firebird and $5,000 for Your Next Road Trip!

 

Win a Classic 1969 Pontiac Firebird and $5,000 for Your Next Road Trip!

The AACF is hosting a charity sweepstakes offering a vintage 1969 Pontiac Firebird and $5,000 to improve your road trip adventures. Your ticket purchase helps support industry professionals facing hardships. Supporters get early access with 50% bonus entries before Oct. 31.

 

Highlights

• Win a meticulously maintained 1969 Pontiac Firebird in Champagne Gold Metallic, powered by a V8 engine.
• Receive an additional $5,000 to fund your next road trip in the Firebird.
• Every ticket purchased supports industry professionals and their families during times of crisis.
• Early access with 50% bonus entries is available to supporters until October 31.
• Visit AACF.org for more details and to participate in the sweepstakes.

The Automotive Aftermarket Charitable Foundation is holding a second charity sweepstakes. One lucky winner will drive away in a 1969 Pontiac Firebird in Champagne Gold Metallic.

Finished in gold on the inside and outside, the Pontiac Firebird is powered by a V8 engine and has been carefully maintained to ensure smooth driving. 

In addition to the Pontiac Firebird, the winner of the sweepstakes will also receive $5,000 towards a road trip.

Every ticket bought helps the AACF support industry professionals and their families during times of crisis. 

Valued supporters of the AACF will be the first to receive early access to this exciting sweepstakes with 50% more entries. This special bonus will end October 31.

To learn more about the sweepstakes visit: Automotive Aftermarket CharitableFoundationAACF.org

 

Forged Wheels vs. Cast Wheels

 

Forged (truly forged) wheels are manufactured by compressing and shaping a single (mono) block of metal under extreme pressure, making them stronger, denser, lighter, and more resistant to cracking and bending than cast wheels, which are made by pouring molten metal into a mold. While cast wheels are more affordable and more widely available option, forged wheels offer superior performance and durability, though at a higher cost. 

Forged Wheels

• Manufacturing Process: A solid (mono) block of metal is heated and subjected to immense pressure, which compresses the grain structure, creating a denser and more durable material. 

• Stronger: The dense, non-porous structure makes them more resistant to cracking and breaking under heavy loads or impacts.
• Lighter: Because of the strength, they can be made thinner and with less material, resulting in significant weight reduction, while not compromising strength.
• More Durable: The forged construction provides a longer, more durable lifespan and better resistance to wear and tear.
• Customization: CNC machining allows for highly detailed and complex designs, offering a wide range of aesthetic options. 

Best For: Performance driving, heavy-duty off-roading, and applications where extreme strength and light weight are critical. 

 

Cast Wheels

• Manufacturing Process: Molten metal is poured into a mold and allowed to cool and solidify into the wheel's design, then machined to its final finish.

Characteristics:

• More Affordable: The manufacturing process is less labor-intensive and more cost-

Effective (less expensive than forged wheels).

·         Heavier: They are generally heavier than forged wheels to achieve similar strength, often containing small internal air pockets (porosity).

·         Limited Designs: The options are limited to the available molds, and designs are less intricate than what is possible with forged wheels.

·         Varying Quality: While some high-quality cast wheels exist, they generally don't match the strength of forged wheels, nor do they match the overall integrity of forged wheels.

Best For: Budget-conscious buyers and drivers who don't require the absolute highest level of performance, strength or durability. 

Key Differences at a Glance:

 

	Forged Wheels	Cast Wheels
Manufacturing	High-pressure compression of solid metal	Pouring molten metal into a mold
Strength	Very high	Moderate
Weight	Lightweight	Heavier
Durability	Excellent resistance to cracking	More prone to cracking under shock
Cost	More expensive	More affordable
Design	Highly customizable and complex	Limited by mold availability